Research Phase
The event needs to be halloween themed, but also still match the elegance of the Whitney. The Event also needs to reach to the target audience (ages 21-35). The best way to represent the Whitney element is using the house itself with other small elements at play.
Outcome
Preservation Detroit will be holding their fundraiser at the Whitney Mansion, a mutually beneficial event. The captivating mockups serve as excellent advertisements, effectively reaching the desired target audience. Attendees can look forward to a delightful dinner and an intriguing paranormal tour during the fundraiser. Additionally, participants will receive small gifts/favors as a token of appreciation for supporting the Whitney Mansion as well as Detroit's array of other beautiful historical landmarks.
