Urban Beans and Roasters Coffee Project

The requirements of this project included the location being based in the Detroit area, and for all target audiences. This theme is based on Joe Louis, a professional boxer who had a great impact on the Detroit community. It is important his legacy is taught to the upcoming generations, as he is a great part of Detroit history.

Research Phase

I became interested in Joe Louis as I was reading through his life story. I believe it will be a way to provide knowledge of Joe Louis, who is a great part of Detroit history.

Outcome

A customer will receive a card with a fact about Joe Louis's life or on their coffee cup. The logo design incorporate the Joe Louis fist and boxing gloves to represent both the coffee business and Joe Louis's boxing career.

You may also like